Introducing The "First Car Story" Campaign Supporting The All-New 2012 Subaru Impreza

First Car Story's proprietary tech-nology allows users to direct, animate, relive and share their first car story, with the ability to tag friends and share across social platforms.

On February 24th, the Subaru Market-ing Department launched the First Car Story campaign supporting the all-new 2012 Subaru Impreza. This campaign will use the universal connection people have to their first cars to introduce the 2012 Impreza –it is the chance for many to experience love again in the smartest first NEW car one can buy.

Through April 30th, consumers will see TV spots, digital banners, Facebook ads, blogs and TV or website integra-tions with partners like MTV, ABC, NPR and YouTube driving them to the campaign hub, www.firstcarstory.com . Here, consumers will tell their first car story and see it turned into an animated video (they can also narrate their own voice and set to a personalized music track). Through Facebook, Twitter, or email, consumers can then share the video with friends and family in their social network.

Throughout this story telling and sharing experience, consumers will be ex-posed to TV spots, images and features of the all-new 2012 Impreza. On every page, they can click directly through to learn more about the vehicle and can even to enter for a chance to win an all-new 2012 Impreza. While completing their sweepstakes entry, consumers can also opt-in to test drive the 2012 Impreza at a nearby Subaru dealership.

Mobile and tablet versions of the site will allow users to browse stories and, again, learn about the 2012 Impreza but story submission is limited to the full site. While the advertising drivers to the campaign end on April 30th, this site will continue to live through the end of the year. This campaign, and site ex-perience, is the first of its kind and something we are truly excited about.

Courtesy of Subaru of America