[[posterous-content:pid___0]] Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
This week, SnowSports Industries America (SIA) announced a new sponsorship agreement with Subaru of America, Inc. Through the sponsorship, Subaru will be the Official Vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest. Subaru was also the sponsor for the Winter Trails events held across the country last weekend, January 7, 2012. A reliable vehicle is essential for navigating snow covered and icy roads that get skiers/riders to the slopes, so a sponsorship agreement between SnowSports Industries America (SIA) and Subaru of America, Inc. seems like the perfect fit.
“It’s great to be working with Subaru of America, Inc. industry - they understand the needs of our industry and their lifestyle better than any other car company on the market,” commented David Ingemie, President of SIA.
Through their sponsorship, Subaru of America, Inc. will have several vehicles from the 2012 line on display on the Snow Show floor and at various Winter Trails Day events across the country.
“Subaru is excited to be part of this year’s SIA Snow Show. Our owners are passionate about winter sports and our vehicles are recognized for excellent control in any type of weather, so Subaru is a natural fit for the snow sport industry’s largest trade show,” said Todd Lawrence, Promotional/Sponsorship Manager, Subaru of America, Inc.
For 24/7 updates on all things 2012 Snow Show, be sure to visit the SIA Social Dashboard to stay connected with us through the SIA Facebook page, SIA’s Latestand on Twitter -- we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed.
Courtesy of Subaru
No comments:
Post a Comment